Google Ads management

For Search ads, we write ad groups and copy aimed at people searching for your products and services. On the Display Network, we set up remarketing campaigns using interest, site visitor and similar audience lists. We manage budgets for the two networks separately and evaluate their results separately.

For e-commerce sites, we set up the Merchant Center account and fix errors in the product feed. In Performance Max campaigns, we split asset groups, images and audience signals by product category. For YouTube ads, we choose the video format and targeting based on the campaign goal.

Through keyword research, we group keywords by search volume, competition and purchase intent. Location, language, device and time-of-day targeting is set to match the area you actually serve. We review search term reports regularly and add irrelevant searches to negative keyword lists.

We measure conversions such as form fills, calls, WhatsApp clicks and purchases correctly with Google Tag Manager and GA4. We configure enhanced conversions and consent mode. We give concrete recommendations on landing page factors that affect conversion, such as form length, page speed and message match.