Marketing strategy & measurement

Stop your channels from working in isolation. We plan the customer journey, campaigns and data around a shared goal.

What we do.

We define the scope together. Click a topic for details.

Digital marketing and channel strategy

Using your existing data, we map how customers find you, where they make decisions and where they drop off. We define the role search, social media, email and content channels play in that journey. We prepare a plan with a goal, message and owner set for each channel.

GA4, Tag Manager and conversion setup

We set up the GA4 property, event structure and conversion definitions around your real business goals. In Google Tag Manager, we configure tags, triggers and consent settings in a clean, documented way. We make sure conversions sent to ad platforms are fed from the same source.

CRM, sales and marketing data connections

We make sure leads coming from forms, ads or messages land in your CRM with their source information. We set up offline conversion imports so deals closed by your sales team are reported back to the ad platforms. That way you can see which channel actually brings in sales.

Budget planning and performance review

We plan budget allocation across channels based on goals and historical data. We review metrics such as customer acquisition cost, conversion rate and channel contribution with you at regular intervals. Our recommendations on where to shift budget come with reasoning based on the data.

What you receive.

Confirmed in the proposal.

Goals and measurement plan

Channel-by-channel implementation roadmap

Reporting that supports decisions

Services that work together.

All services

Frequently asked questions.

Can you take over an existing project?

We start by reviewing the existing code, infrastructure, access and technical state. Then we set out the options for maintenance, improvement or a rebuild, with scope and cost for each.

Is the ad budget included in your fee?

Our proposals list media budget separately from campaign management and creative production fees. We set the budget with you based on your goals, and we do not promise specific sales or ranking results.

How are timelines and pricing decided?

Once requirements, integrations, deliverables and schedule are clear, we prepare a proposal with a clearly defined scope. For ongoing work, we can set up a regular working arrangement instead of a fixed project.

Do you provide support after delivery?

Yes. Maintenance, technical support, updates and new development can continue under a separate support plan or an ongoing service agreement. Response times and responsibilities are set out in the proposal.